Planning resources / 614 Brandworks

Start with a clearer plan.

Use these practical starter templates to give an event, campaign, or partnership a clear purpose, shared ownership, and a useful next step.

A working library

Choose a starting point

Each starter template is intentionally open-ended. Copy the prompts into your own working document and shape them around the people, place, and purpose of the work.

Starter template

Event brief

Align the event goal, audience, experience, logistics, and ownership before promotion.

Recommended fields

  • Event name
  • Objective
  • Audience
  • Date/time/location
  • Format and capacity
  • Key message
  • Run of show
  • Owners
  • Budget/resources
  • Promotion
  • Accessibility
  • Follow-up/success signals
View starter templateDownload Markdown starter

Starter template

Campaign launch

Turn a campaign idea into a coordinated launch plan with a clear message, owners, timing, and next action.

Recommended fields

  • Objective
  • Audience
  • Offer/message
  • CTA and destination
  • Channels
  • Required assets
  • Timeline
  • Owners
  • Dependencies/approvals
  • Budget
  • Launch checklist
  • Measurement plan
View starter templateDownload Markdown starter

Starter template

Partnership activation

Define shared value and responsibilities before two organizations promote or deliver an activation together.

Recommended fields

  • Partners and roles
  • Shared audience
  • Activation idea
  • Value for each audience
  • Responsibilities
  • Assets/channels
  • Timeline
  • Approvals
  • Budget/resources
  • Primary contacts
  • Escalation
  • Follow-up
View starter templateDownload Markdown starter

Starter template

Event brief

Event name

[Add event name]

Objective

[Add the event objective]

Audience

[Describe the intended audience]

Date/time/location

[Add date, time, and location]

Format and capacity

[Describe the format and expected capacity]

Key message

[Add the message attendees should remember]

Run of show

[Outline the event flow]

Owners

[Assign an owner to each major workstream]

Budget/resources

[List the budget and resources available]

Promotion

[List promotion channels and timing]

Accessibility

[Add accessibility needs and accommodations]

Follow-up/success signals

[Define follow-up and success signals]

Starter template

Campaign launch

Objective

[Add the campaign objective]

Audience

[Describe the intended audience]

Offer/message

[Add the offer or central message]

CTA and destination

[Add the call to action and destination]

Channels

[List the channels for launch and follow-up]

Required assets

[List the copy, design, and production assets needed]

Timeline

[Add key dates and launch milestones]

Owners

[Assign owners for each deliverable]

Dependencies/approvals

[List dependencies and required approvals]

Budget

[Add the campaign budget or resource limits]

Launch checklist

[List the checks required before launch]

Measurement plan

[Define what will be monitored and when]

Starter template

Partnership activation

Partners and roles

[Name each partner and define their role]

Shared audience

[Describe the audience both partners want to serve]

Activation idea

[Describe the shared activation]

Value for each audience

[Explain the value for each audience]

Responsibilities

[Assign responsibilities across the partners]

Assets/channels

[List shared assets and promotion channels]

Timeline

[Add planning, launch, and follow-up dates]

Approvals

[List the approvals needed from each partner]

Budget/resources

[Add the budget and in-kind resources]

Primary contacts

[Add a primary contact for each partner]

Escalation

[Define how open issues will be handled]

Follow-up

[Plan follow-up with partners and audiences]