# Event brief — Starter template

Use this editable starter template to align the event goal, audience, experience, logistics, and ownership before promotion.

## Event name

[Add event name]

## Objective

[Add the event objective]

## Audience

[Describe the intended audience]

## Date/time/location

[Add date, time, and location]

## Format and capacity

[Describe the format and expected capacity]

## Key message

[Add the message attendees should remember]

## Run of show

[Outline the event flow]

## Owners

[Assign an owner to each major workstream]

## Budget/resources

[List the budget and resources available]

## Promotion

[List promotion channels and timing]

## Accessibility

[Add accessibility needs and accommodations]

## Follow-up/success signals

[Define follow-up and success signals]